# Netflix Shares Drop After Ad Forecast Cut

> Netflix shares fell 5.2% Wednesday after cutting 2026 ad revenue forecast to $2.7 billion.
- Title: Netflix Shares Drop After Ad Forecast Cut · TokenPost
- Summary: Netflix shares fell 5.2% Wednesday after cutting 2026 ad revenue forecast to $2.7 billion. Netflix lowered its 2026 advertising revenue forecast to $2.7…
- Keywords: netflix, advertising, revenue, forecast, shares, 2026, crypto, finance, Drop, Cut, TokenPost
- Source: TokenPost — https://tokenpost.com/news/investing/36861
- Published: 2026-10-21T17:09:45+00:00
- Read time: 1 min
- Topics: netflix, advertising, revenue, forecast, shares, 2026, crypto, finance
## Netflix Shares Fall
Netflix shares were down 5.2% at 12:40 p.m. ET (16:40 UTC) Wednesday, Oct. 21, following an earnings beat, a lower advertising forecast and fourth-quarter guidance below analyst expectations.
## Ad Revenue Forecast Cut
Netflix lowered its 2026 advertising revenue forecast to about $2.7 billion from approximately $3 billion.
## Fourth Quarter Guidance
For the fourth quarter, Netflix projected $13.442 billion in revenue, below a $13.51 billion analyst estimate, and earnings of $0.67 per share.
## Key takeaway

Netflix lowered its 2026 advertising revenue forecast to $2.7 billion from $3 billion.