# New Balance 990v7 Dad Shoes Virtual Queue Launch

> Nearly 30,000 people queued online for New Balance’s $200 dad shoes.
- Title: New Balance 990v7 Dad Shoes Virtual Queue Launch · Inc
- Summary: Nearly 30,000 people queued online for New Balance’s $200 dad shoes. New Balance achieved 19% sales growth last year with $9.2 billion revenue, while Nike…
- Keywords: new balance, 990v7, dad shoes, virtual queue, sales growth, market share, nike, Inc
- Source: Inc — https://inc.com/annabel-burba/new-balance-990v7-dad-shoe-virtual-queue-launch/91432768
- Read time: 1 min
- Topics: new balance, 990v7, dad shoes, virtual queue, sales growth, market share, nike
## New Balance 990v7 Launch
New Balance dropped its $200 990v7 dad shoes this morning.
## Virtual Queue Demand
Nearly 30,000 people reportedly waited in a virtual line to buy the shoes.
## Sales Growth
New Balance reported 19 percent year-over-year sales growth last year.
## Market Share Shift
Nike lost market share as New Balance grew sales by 180 percent since 2020.
## Revenue Target
New Balance aims to reach $10 billion in revenue by the end of 2026.
## Product Details
The 990v7 costs $200, is made in the United States, and features updated proportions.
## Historical Context
New Balance first launched the 990 model in 1982 with a $100 price tag.
## Key takeaway

New Balance achieved 19% sales growth last year with $9.2 billion revenue, while Nike lost market share.