# New Blood CEO: Shut Down Studio, Not Sell Out

> New Blood CEO says studio will close after 20 years, not sell to avoid boomer shooter identity.
- Title: New Blood CEO: Shut Down Studio, Not Sell Out · PC Gamer
- Summary: New Blood CEO says studio will close after 20 years, not sell to avoid boomer shooter identity. New Blood CEO claims the studio will shut down after 20 years…
- Keywords: new blood, ceo, boomer shooter, studio, shut down, game developer, fps, PC Gamer
- Source: PC Gamer — https://pcgamer.com/games/fps/new-blood-ceo-would-rather-shut-down-the-boomer-shooter-studio-than-sell-out-in-20-years-were-done-im-gonna-say-goodbye-shut-it-down
- Published: 2026-11-04T17:28:16+00:00
- Read time: 1 min
- Topics: new blood, ceo, boomer shooter, studio, shut down, game developer, fps
## New Blood CEO
New Blood CEO says studio will close after 20 years rather than sell to maintain independence.

> In 20 years, we're done. I'm gonna say goodbye, shut it down
## Studio's Future
New Blood studio will shut down after 20 years to avoid selling out as a boomer shooter.
## Boomer Shooter Identity
New Blood is known for boomer shooter games targeting older players.
## CEO's Statement
CEO wants studio to have a happy ending and go out on its terms.

> I want us to have a happy ending. I want us to go out on our terms
## Studio History
New Blood has been developing games for 20 years without selling out.
## Game Genre
New Blood focuses on first-person shooter games for older audiences.
## Market Position
New Blood is a niche studio in the competitive FPS market.
## Studio Closure
New Blood will shut down after 20 years to avoid selling out to larger companies.
## CEO's Motivation
CEO prioritizes studio independence over financial gain from sales.
## Game Development
New Blood has developed games for older players since its founding.
## Market Strategy
New Blood targets older players with boomer shooter games.
## Studio Decision
New Blood will shut down after 20 years to maintain independence.
## Game Identity
New Blood is defined by its boomer shooter game identity.
## Final Action
New Blood will shut down after 20 years to avoid selling out.
## Key takeaway

New Blood CEO claims the studio will shut down after 20 years rather than sell to maintain independence as a boomer shooter game developer.