# New Chapter for Vroman's Bookstores

> Pasadena native Robert Hoffman takes over Vroman's and Book Soup after two-year search.
- Title: New Chapter for Vroman's Bookstores | Shortify
- Summary: Pasadena native Robert Hoffman takes over Vroman's and Book Soup after two-year search. Robert Hoffman, a Pasadena native with family ties to Vroman's…
- Keywords: robert hoffman, vroman's, book soup, pasadena, pasadena native, bookstore, business, local, Chapter, Bookstores, Los Angeles Business Journal
- Source: Los Angeles Business Journal — https://labusinessjournal.com/retail/new-chapter-set-for-vromans
- Author: Zhiyu Luo
- Published: 2026-10-12T16:24:17+00:00
- Read time: 1 min
- Topics: robert hoffman, vroman's, book soup, pasadena, pasadena native, bookstore, business, local
## New Owner for Vroman's
Robert Hoffman, a Pasadena native, ends two-year search to own Vroman's and Book Soup after former owner Joel Sheldon's retirement.
## Family Legacy
Hoffman comes from a long line of Vroman's regulars, starting with his great-grandmother Georgia Bullock, the first woman Superior Court judge in California from 1931 to 1956.
## Community Focus
Hoffman says Vroman's and Book Soup are community landmarks that cannot be replaced by modern technology like Kindles or iPads.
## Financial Health
Vroman's and Book Soup had a strong fiscal year 2025 with solid financials and strong customer turnout over the summer.
## Key takeaway

Robert Hoffman, a Pasadena native with family ties to Vroman's, becomes new owner of the landmark bookstores after former owner Joel Sheldon's retirement.