# NFL Ads Drive $6.3B Revenue

> NFL ads generate $6.3 billion in revenue with brands needing humor and nostalgia to stand out.
- Title: NFL Ads Drive $6.3B Revenue · Adweek | Shortify
- Summary: NFL ads generate $6.3 billion in revenue with brands needing humor and nostalgia to stand out. NFL advertising revenue hits $6.3 billion this season, with…
- Keywords: nfl, ad revenue, super bowl, taco bell, dunkin, burger king, geico, progressive, Ads, Drive, Revenue, Adweek
- Source: Adweek — https://adweek.com/convergent-tv/adweek-tv-advantage-the-playbook-for-making-a-successful-nfl-ad
- Author: Bill Bradley
- Published: 2026-10-09T10:00:00+00:00
- Read time: 1 min
- Topics: nfl, ad revenue, super bowl, taco bell, dunkin, burger king, geico, progressive
## NFL Ads Revenue
NFL advertising revenue is expected to reach $6.3 billion this season, an 8% increase year over year.
## Netflix Thanksgiving Game
Guideline projects Netflix's Thanksgiving Eve game will earn $48 million in ad revenue alone.
## Disney Super Bowl Bid
Disney seeks $10 million for a 30-second Super Bowl spot and other inventory.
## Short Ads Work
The top NFL ads are 15-second or 30-second spots with humor and food visuals.
## Dunkin Tops List
Dunkin's 'Biggest Deal in Breakfast' had a likeability score 20.82% higher than average.
## QSRs Lead
Quick-service restaurants like Taco Bell and Burger King rank among the top seven most liked ads.
## Bud Light Success
Bud Light's 'Officegate' and Liberty Mutual's 'Streaker' use humor to boost brand recognition.
## Peyton Manning
Peyton Manning, a former nfl quarterback, appears in the most spots with 476 airings.
## Key takeaway

NFL advertising revenue hits $6.3 billion this season, with successful ads using humor, nostalgia, and recognizable talent.