# NFL Media Rights Shift with Skydance and Netflix

> NFL explores new media deals as Skydance and Netflix reshape game distribution.
- Title: NFL Media Rights Shift with Skydance and Netflix | Shortify
- Summary: NFL explores new media deals as Skydance and Netflix reshape game distribution. The NFL is planning to eventize games and partner with global platforms like…
- Keywords: nfl, skydance, netflix, media rights, eventized games, super bowl lxi, disney, Media, Rights, Shift, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/nfl-media-rights-skydance-netflix-future-1236737239
- Author: Alex Weprin
- Published: 2026-10-21T14:49:43+00:00
- Read time: 1 min
- Topics: nfl, skydance, netflix, media rights, eventized games, super bowl lxi, disney
## NFL Media Rights Strategy
The NFL is beginning to think about the future of its games as media changes accelerate.

> Three of our partners are going through fairly meaningful transactions or structural changes, which I’m sure they’re very focused on
## Media Partners in Transition
Fox, CBS, and NBC face structural shifts as their parent companies reorganize.

> Fox CEO Lachlan Murdoch said his company would do an early renegotiation with the NFL
## Skydance and Netflix Deals
Skydance and Netflix have signed deals for NFL games over the past few years.

> We’re always talking to our partners
## Eventized Games Strategy
The NFL plans to create eventized games to boost engagement and global reach.

> There’s really this gathering momentum about how we can further eventize some of the parts on our schedule
## Super Bowl LXI with Disney
Disney’s Super Bowl LXI features four alternative broadcasts including a Star Wars-themed altcast.

> Disney, as a partner, brings such a collection of breadth with the ownership of ESPN
## Future Media Partnerships
The NFL aims to deepen partnerships with global platforms to expand international viewership.

> As we start to get into it, what a global partner can do that can truly bring a global audience behind it
## Key takeaway

The NFL is planning to eventize games and partner with global platforms like Netflix and YouTube to expand international reach and create unique viewing experiences for future seasons.