# NFL paints fine art on Paris football field

> The NFL commissions artist Jammie Holmes to paint a giant mural on turf for a flag football event in Paris, launching a new initiative to reach arts audiences.
- Title: NFL paints fine art on Paris football field · Fastcompany
- Summary: The NFL commissions artist Jammie Holmes to paint a giant mural on turf for a flag football event in Paris, launching a new initiative to reach arts…
- Keywords: nfl, jammie holmes, color field, paris, flag football, art, eiffel tower, nfl experience paris, paints, fine, football, field
- Source: Fastcompany — https://fastcompany.com/91627128/nfl-is-painting-a-giant-mural-on-the-end-zones-football-field
- Read time: 2 min
- Topics: nfl, jammie holmes, color field, paris, flag football, art, eiffel tower, nfl experience paris
## Artist's work takes flight to Paris
Jammie Holmes's painting Untitled, 2024 explores fleeting beauty through a child emerging from morning glory flowers. A hand-painted turf version is flying from New York City to Paris.
## NFL commissions Color Field initiative
The NFL commissioned the turf mural for Color Field, a new initiative pairing art with football. The supersized artwork will roll out on end zones of a flag football field beneath the Eiffel Tower.
## Paris event marks first regular season game
The mural will debut on October twenty-third and twenty-fourth for NFL Experience Paris, a free event hyping the NFL's first-ever regular season game played in Paris on October twenty-fifth.
## More murals planned for future events
In December, another Color Field iteration featuring a different artist will roll out at Art Basel Miami Beach.
## NFL's most international season ever
This season features the NFL's most heavily international game lineup ever, with nine games played across Melbourne, Rio de Janeiro, Paris, London, Madrid, Munich, and Mexico City. The first three are entirely new markets.
## Global expansion drives marketing strategy
As the league expands its footprint globally, its marketing team seeks ways to broaden digital audience reach. Color Field taps into an unexpected crossover between football and fine arts to reach new audiences.
## Pandemic sparked art and football connection
The Color Field concept was sparked when the NFL noticed a growing legion of dedicated artists in its online fandom during the pandemic. Fans were creating and posting their own NFL art online.

> During the pandemic, we noticed that there were a lot of fans who were creating their own NFL art and they were posting it online.
## NFL celebrated fan artists online
The league started taking in the best art submissions from fans and posting them online to celebrate those creators, especially during a time when people could not gather in person.
## Artist Replay launched in twenty twenty-three
The insight eventually morphed into Artist Replay, an annual event launched in twenty twenty-three that brings artists inspired by the NFL and their works into one exhibition space.
## Diverse artists featured in Artist Replay
Artist Replay has included Calvin Clausell Junior, Kayla Mahaffey, and McFlyy. It also featured Marco Wilson, a cornerback on the Carolina Panthers' practice squad, and former player Martellus Bennett.
## Key takeaway

The NFL commissioned artist Jammie Holmes to paint a giant mural on football field turf for an event in Paris, part of a new Color Field initiative to reach arts audiences as the league expands globally.