# NFL Wives Launch Brands

> Three NFL wives create brands that defy stereotypes.
- Title: NFL Wives Launch Brands · Adweek | Shortify
- Summary: Three NFL wives create brands that defy stereotypes. NFL wives like Kristin Juszczyk, Kylie Kelce, and Olivia Culpo launched brands that bypass traditional…
- Keywords: nfl, kyle juszczyk, kylie kelce, olivia culpo, brand, fashion, podcast, marketing, Wives, Launch, Brands, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/three-nfl-wives-who-sacked-the-stereotype-and-ran-their-own-brand-plays
- Author: Robert Klara
- Published: 2026-10-01T12:08:13+00:00
- Read time: 1 min
- Topics: nfl, kyle juszczyk, kylie kelce, olivia culpo, brand, fashion, podcast, marketing
## Celebrity Brands Evolve
The definition of fame has shifted from TV and movies to direct fan access to celebrities' lives.

> Fans are less willing to accept an intermediary like TV or movies. They want to feel like they have direct access to celebrities’ living rooms.
## Kristin Juszczyk's Brand
Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, launched team jackets for NFL wives after Taylor Swift wore one.

> She’s singlehandedly catapulted my career.
## Kylie Kelce's Podcast
Kylie Kelce launched Not Gonna Lie podcast after her husband Jason Kelce became Philadelphia’s most popular citizen.

> I’m just as shocked as you that I’m starting a podcast.
## Olivia Culpo's Picolette
Olivia Culpo launched Picolette baby brand with Target, designed for real family life.

> Nothing was designed because it looked pretty. Every piece had to earn its place in a real family’s everyday life.
## Swift's Jacket Breaks Internet
Taylor Swift wore a jacket made by Kristin Juszczyk that went viral with 1.7 million likes.

> She’s singlehandedly catapulted my career.
## Brand Impact
The wives' brands have bypassed traditional celebrity marketing to build direct fan connections.
## Key takeaway

NFL wives like Kristin Juszczyk, Kylie Kelce, and Olivia Culpo launched brands that bypass traditional celebrity marketing.