# NIKE Stock: Tripping Over Your Own Shoes

> NIKE's Q1 sales drop 4% y/y as China and EMEA drag revenue.
- Title: NIKE Stock: Tripping Over Your Own Shoes · Seekingalpha
- Summary: NIKE's Q1 sales drop 4% y/y as China and EMEA drag revenue. NIKE's Q1 sales fell 4% year-over-year with China and EMEA as key revenue drags.
- Keywords: nike, nyse, revenue, china, emea, sales, margin, cash flow, stock, money, business, Tripping
- Source: Seekingalpha — https://seekingalpha.com/article/4954780-nike-tripping-over-your-own-shoes
- Author: Gytis Zizys
- Published: 2026-10-16T14:30:09+00:00
- Read time: 1 min
- Topics: nike, nyse, q1, revenue, china, emea, sales, margin, cash flow, stock, money, business
## NIKE Q1 Sales
NIKE's Q1 sales dropped 4% year-over-year with China and EMEA as significant revenue drags.
## Financial Metrics
Gross margin improved 60 basis points to 42.8%, but operating margin remains weak at 7.9% and cash flow dropped 39% year-over-year.
## Management Strategy
NIKE shifts strategy to segment sportwear, reduce oversupplied classics, and broaden lifestyle offerings but regaining brand relevance will take time.
## Key takeaway

NIKE's Q1 sales fell 4% year-over-year with China and EMEA as key revenue drags.