# Nikon drops out of Japan's big three

> A new podcast episode reveals Nikon has lost its place among Japan's top camera makers. Canon and Sony remain, but who's the new third?
- Title: Nikon drops out of Japan's big three · Digital Camera World
- Summary: A new podcast episode reveals Nikon has lost its place among Japan's top camera makers. Canon and Sony remain, but who's the new third? Nikon's market…
- Keywords: nikon, canon, sony, camera manufacturers, japan market, bokeh face podcast, digital camera world, market share, camera industry, drops, Japan's, big
- Source: Digital Camera World — https://digitalcameraworld.com/cameras/bokeh-face-nikon-drops-out-of-big-three-in-japan-who-joins-canon-and-sony
- Published: 2026-09-18T12:21:52+00:00
- Read time: 1 min
- Topics: nikon, canon, sony, camera manufacturers, japan market, bokeh face podcast, digital camera world, market share, camera industry
## New Bokeh Face episode live
The latest episode of Digital Camera World's podcast is now streaming on YouTube, Spotify, and Apple Podcasts. New episodes drop every other Friday.
## Hosts discuss imaging issues
James Artaius, Editor in Chief, and Chris George, Content Director, tackle burning questions in photography and camera gear each episode. They also review kit and troubleshoot technical problems.
## Sigma releases smallest zoom lens
Sigma unveiled its smallest-ever zoom lens for full-frame mirrorless cameras, marking a world first for the company. The new lenses were featured in the latest episode's gear segment.
## Nikon loses big three status
According to Japanese market data, Nikon has dropped out of the big three camera manufacturers. Canon and Sony remain in the exclusive club, but a new player has taken the third spot.
## Buying cameras overseas
The episode examines whether purchasing cameras from overseas retailers is worth the risk. Hosts weigh potential savings against possible complications and warranty issues.
## Share your feedback
Listeners can send questions, troubleshooting queries, and feedback to bokehface@futurenet.com. The hosts welcome audience input for future episodes.
## Key takeaway

Nikon's market position in Japan has shifted enough that it's no longer considered part of the traditional big three camera manufacturers.