# Nippon Paint Acquires Dulux Brand

> Nippon Paint secures Dulux brand in Southeast Asia deal.
- Title: Nippon Paint Acquires Dulux Brand · Nikkei Asia | Shortify
- Summary: Nippon Paint secures Dulux brand in Southeast Asia deal. Nippon Paint gains Akzo Nobel's Dulux brand for Southeast Asia market expansion.
- Keywords: nippon paint, dulux, akzo nobel, southeast asia, paints, business deals, news, business, world, Nippon, Paint, Acquires
- Source: Nikkei Asia — https://asia.nikkei.com/business/business-deals/nippon-paint-clinches-dulux-brand-with-deal-for-akzo-nobel-s-southeast-asia-business
- Published: 2026-10-05T15:26:48+00:00
- Read time: 1 min
- Topics: nippon paint, dulux, akzo nobel, southeast asia, paints, business deals, news, business, world
## Nippon Paint Acquires Dulux Brand
Nippon Paint Holdings aims to roll on a thicker layer of profit in Southeast Asia with an acquisition that adds European rival Akzo Nobel's high-end Dulux brand to its lineup in the region.
## Southeast Asia Market Strategy
The deal targets faster earnings growth by integrating Akzo Nobel's premium paints segment into Nippon Paint's regional operations.
## Dulux Brand Significance
Akzo Nobel's Dulux brand is well-known in the premium paints segment across Southeast Asia.
## Market Expansion Goal
Nippon Paint seeks to break into the global top three paint companies through strategic acquisitions in Southeast Asia.
## Business Deal Context
The acquisition follows Nippon Paint's recent focus on expanding its market share in the Asian paint industry through mergers and acquisitions.
## Key takeaway

Nippon Paint gains Akzo Nobel's Dulux brand for Southeast Asia market expansion.