# Nooks Secures $500M Commitment From General Catalyst

> Nooks gets $500m from General Catalyst to scale AI sales platform.
- Title: Nooks Secures $500M Commitment From General Catalyst
- Summary: Nooks gets $500m from General Catalyst to scale AI sales platform. Nooks secured $500 million from General Catalyst's Customer Value Fund to expand its AI…
- Keywords: general catalyst, nooks, customer value fund, ai sales platform, revenue agent platform, sales automation, AI Insider
- Source: AI Insider — https://theaiinsider.tech/2026/11/09/nooks-secures-500m-commitment-from-general-catalyst-to-scale-ai-sales-platform
- Author: James Dargan
- Published: 2026-11-09T08:12:02+00:00
- Read time: 1 min
- Topics: general catalyst, nooks, customer value fund, ai sales platform, revenue agent platform, sales automation, ai, technology
## Nooks Secures $500M Commitment
Nooks, a sales automation startup, has secured a $500 million commitment from General Catalyst’s Customer Value Fund to finance its sales and marketing expansion.
## AI Sales Platform Expansion
CEO Dan Lee explained that General Catalyst will receive a share of returns generated by its capital, not an equity stake, to fund aggressive growth and new products.
## Revenue Growth Targets
Nooks aims to nearly triple annual recurring revenue by year-end with 2,000 customers including Cursor, Notion, Replit, Glean and HubSpot, and 135% net revenue retention.
## Key takeaway

Nooks secured $500 million from General Catalyst's Customer Value Fund to expand its AI sales platform without taking equity.