# O2 Arena Renews Name Deal Until 2038

> AEG and O2 extend London's O2 Arena naming rights until 2038 for UK's largest naming rights renewal.
- Title: O2 Arena Renews Name Deal Until 2038 | Shortify
- Summary: AEG and O2 extend London's O2 Arena naming rights until 2038 for UK's largest naming rights renewal. AEG and Virgin Media O2 renew The O2 Arena's naming…
- Keywords: o2 arena, aeg international, virgin media o2, naming rights, priority tickets, the o2, music, business, Arena, Renews, Name, Deal
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/londons-o2-arena-keeps-its-name-until-2038-as-aeg-and-o2-strike-uks-largest-ever-naming-rights-renewal
- Published: 2026-10-07T08:00:30+00:00
- Read time: 1 min
- Topics: o2 arena, aeg international, virgin media o2, naming rights, priority tickets, the o2, music, business
## Naming Rights Renewal
AEG and Virgin Media O2 agreed to extend The O2 Arena's naming rights until 2038.
## Priority Ticket Benefits
O2 customers get 50% more tickets to shows at The O2 and Priority access to indigo events.
## 20th Anniversary Timeline
The O2 marks its 20th anniversary in 2027, with shows from Maisie Peters and Jorja Smith on sale.
## Historic Partnership
The partnership extends a 2005 relationship with a 2017 naming rights deal that covers 10 years.
## Record Attendance
The O2 reported 239 arena shows in 2025 with ticket sales up 11.4% year-over-year to 2.9 million.
## Economic Impact
The O2 contributed £2.8 billion in visitor expenditure across the UK and supported 25,000 jobs in 2023.
## Key takeaway

AEG and Virgin Media O2 renew The O2 Arena's naming rights until 2038, giving O2 customers 50% more tickets and Priority access to smaller shows.