# Olivia Jade's bold return in Reformation's college campaign

> The sustainable brand launches a fall campaign featuring the content creator in a college-themed shoot that doesn't shy away from the irony.
- Title: Olivia Jade's bold return in Reformation's college campaign
- Summary: The sustainable brand launches a fall campaign featuring the content creator in a college-themed shoot that doesn't shy away from the irony. Reformation is…
- Keywords: olivia jade, reformation, fall 2026 campaign, sustainable fashion, college imagery, lori loughlin, content creator, back-to-school styling, Olivia, Jade's, bold, return
- Source: The Hollywood Reporter — https://hollywoodreporter.com/lifestyle/shopping/olivia-jade-reformation-college-crewneck-fall-2026-campaign-1236703008
- Author: Erin Lassner
- Published: 2026-09-16T14:00:00+00:00
- Read time: 1 min
- Topics: olivia jade, reformation, fall 2026 campaign, sustainable fashion, college imagery, lori loughlin, content creator, back-to-school styling
## Reformation's bold college campaign
Sustainable fashion brand Reformation launched its fall campaign called Good Sport on September 16, featuring content creator Olivia Jade in college-themed imagery and styling.
## Classroom imagery and blunt messaging
The campaign uses classroom-set imagery, back-to-school styling, and direct website copy that makes its college theme unmistakable and unapologetic.
## The college crewneck centerpiece
A heather gray crewneck emblazoned with the word College serves as the campaign's focal point, making the theme impossible to miss.
## Olivia Jade front and center
The content creator and daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli takes the lead role in the campaign.
## A lesson in dressing for sport
Reformation's campaign description reads, We brought her back to campus for a lesson in dressing for sport, framing the collection as athletic-inspired styling.

> We brought her back to campus for a lesson in dressing for sport.
## Key takeaway

Reformation is deliberately leaning into college imagery and messaging with Olivia Jade, making a bold statement about her public image.