# Olo takes on DoorDash with in-store pricing

> Restaurant software company Olo launches a delivery app charging customers the same prices they would pay in person, undercutting rivals that mark up menus.
- Title: Olo takes on DoorDash with in-store pricing · Business Insider
- Summary: Restaurant software company Olo launches a delivery app charging customers the same prices they would pay in person, undercutting rivals that mark up menus…
- Keywords: olo, doordash, uber eats, food delivery, menu pricing, restaurant technology, business, technology, takes, in-store, pricing, Business Insider
- Source: Business Insider — https://businessinsider.com/olos-app-offers-in-store-prices-rivals-doordash-uber-eats-2026-10
- Author: Alex Bitter
- Published: 2026-10-20T16:56:22.278+00:00
- Read time: 1 min
- Topics: olo, doordash, uber eats, food delivery, menu pricing, restaurant technology, business, technology
## Olo launches its own delivery app
Restaurant ordering software company Olo announced on Tuesday it is launching a customer-focused delivery app to compete with DoorDash and Uber Eats.
## In-store prices, not marked-up menus
On Olo's app, customers see the same prices restaurants charge in-person patrons. Third-party delivery services typically charge customers higher menu prices than diners get at restaurants.
## Savings of fifteen to thirty percent
Offering in-store prices can save customers between fifteen percent and thirty percent compared to what they would pay through other delivery apps.
## Olo's model and restaurant partners
Olo, founded in two thousand five, now fields about three point five million orders daily through around eight hundred restaurant brands.
## No drivers, but dispatch comparison
Olo does not operate its own delivery driver team. Instead it uses its dispatch service to compare options at third-party services like Grubhub and pick one based on cost and speed.
## Key takeaway

Olo, a restaurant ordering software company, launched a delivery app on Tuesday offering in-store prices instead of marked-up menus, potentially saving customers fifteen to thirty percent compared to DoorDash and Uber Eats.