# On Holding Surges 13% on Ambitious Sales Target and $1B Buyback

> On Holding jumps 13% after unveiling $1B buyback and CHF 5.6B sales target by 2029.
- Title: On Holding Surges 13% on Ambitious Sales Target and $1B…
- Summary: On Holding jumps 13% after unveiling $1B buyback and CHF 5.6B sales target by 2029. On Holding stock rose 13% following its first-ever $1 billion share…
- Keywords: on holding, nike, investor day, sales target, buyback, chf 5.6 billion, 2029, premium playbook, consumer discretionary, securities, Holding, Surges
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/09/22/on-holding-surges-13-as-investor-day-sets-ambitious-sales-target-and-1b-buyback-nike-ticks-up-2
- Author: David Moadel
- Published: 2026-09-22T13:53:37+00:00
- Read time: 1 min
- Topics: on holding, nike, investor day, sales target, buyback, chf 5.6 billion, 2029, premium playbook, consumer discretionary, securities
## On Holding Surges 13%
On Holding stock rose 13% to $30.84 in Tuesday morning trading, remaining down 36% year to date after the bounce.
## Investor Day Sets Ambitious Targets
On Holding revealed a CHF 5.6 billion sales target by 2029 and a 22% adjusted EBITDA margin by 2029 at its 2026 Investor Day in Zurich.
## First-Ever $1 Billion Buyback
On Holding authorized its first-ever share repurchase program covering up to $1 billion of Class A ordinary shares through 2029.
## Premium Playbook Strategy
Founder and Co-CEO Caspar Coppetti stated top-line expansion and margin expansion are complementary outputs of On Holding's Premium Playbook.

> Top-line expansion and margin expansion are not in conflict at On; they are complementary outputs of our Premium Playbook.
## Nike's Muted Response
Nike stock rose 2% to $36.81, a muted reaction that isolates On Holding's move as name-specific rather than sector-wide.
## Name-Specific Rerating
On Holding's 13% surge contrasts with Nike's 2% gain, indicating the move is name-specific rather than a broader consumer discretionary bid.
## What to Watch Next
Shareholders should monitor On Holding's direct-to-consumer momentum through Q4 and whether stock holds above $29.
## Key takeaway

On Holding stock rose 13% following its first-ever $1 billion share buyback and CHF 5.6 billion sales target by 2029.