# Online Mobile Sales Dip During Navratri Festivals

> India's smartphone sales fall 16% year-on-year during Navratri ecommerce events amid price hikes.
- Title: Online Mobile Sales Dip During Navratri Festivals | Shortify
- Summary: India's smartphone sales fall 16% year-on-year during Navratri ecommerce events amid price hikes. India's online smartphone sales dropped 16% year-on-year…
- Keywords: navratri, online mobile sales, counterpoint research, smartphone prices, handset makers, ecommerce, Online, Mobile, Sales, Dip, During, Festivals
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/electronics/online-mobile-sales-may-not-ring-loud-this-navratri-phone-price-hike/articleshow/134951050.cms
- Author: Writankar Mukherjee
- Published: 2026-10-14T20:04:00+00:00
- Read time: 1 min
- Topics: navratri, online mobile sales, counterpoint research, smartphone prices, handset makers, ecommerce
## Online Mobile Sales Drop
India's online smartphone sales fell 16% year-on-year during ecommerce Navratri sales, according to Counterpoint Research.
## Price Hikes and Discount Cuts
Average online smartphone discounts narrowed to 10-25% from 25-40% last year amid 35-40% price surges.
## Retail Sales Decline
Brick-and-mortar retailers report a 20% sales drop since Navratri began, with festive retail sales expected to fall over 15% year-on-year.
## Key takeaway

India's online smartphone sales dropped 16% year-on-year during Navratri sales due to higher prices and reduced discounts.