# OpenAI Launches New ChatGPT Ads Format

> OpenAI introduces visual ads in ChatGPT to help users explore products and services with expanded measurement tools.
- Title: OpenAI Launches New ChatGPT Ads Format · OpenAI | Shortify
- Summary: OpenAI introduces visual ads in ChatGPT to help users explore products and services with expanded measurement tools. OpenAI launched a new visual ad format…
- Keywords: chatgpt, ad format, measurement tools, openai, visual ads, brand suitability, integrations, attribution partners, technology, Launches, Ads, Format
- Source: OpenAI — https://openai.com/index/new-chatgpt-ads-format-and-measurement
- Read time: 1 min
- Topics: chatgpt, ad format, measurement tools, openai, visual ads, brand suitability, integrations, attribution partners, ai, technology
## New Visual Ad Format
OpenAI introduces a visual ad format in ChatGPT to help users explore products and services through images showing product inspiration and usage.
## ChatGPT Reaches 1.2 Billion Weekly
ChatGPT reaches 1.2 billion people each week, making it the world's largest ai-native consumer platform for advertising.
## Testing Starts in US
OpenAI will test the new visual ad format during image generation in ChatGPT starting later this month with an initial group of advertisers.
## Expanded Measurement Tools
OpenAI expands measurement tools with integrations to Hightouch, Tealium, and LiveRamp for advertisers to track conversions and attribution.
## Attribution Partners
OpenAI partners with AppsFlyer, Triple Whale, Adjust, and other companies for conversion tracking and click attribution solutions.
## Incrementality Measurement
OpenAI partners with Haus, Measured, and WorkMagic to explore geo-based experiments for understanding causal ad impact.
## Early Partner Findings
Early results show WeightWatchers had 15.3% lower cost per acquisition on ChatGPT Ads than paid-search benchmarks, and Dose saw 67% of incremental purchases from new customers.
## Brand Safety Partnerships
OpenAI partners with Integral Ad Science and DoubleVerify to evaluate brand safety and ad placement in ChatGPT conversations.
## Ad Principles for Safety
OpenAI ensures ads stay separate from ChatGPT responses and conversations remain private to protect user experience.
## Key takeaway

OpenAI launched a new visual ad format in ChatGPT that lets users imagine products in their lives and provides advertisers with better measurement tools.