# OpenAI Pushes ChatGPT Ads as Agency Line Item

> OpenAI hires agency sales role to make ChatGPT ads a permanent part of media plans.
- Title: OpenAI Pushes ChatGPT Ads as Agency Line Item · Adweek
- Summary: OpenAI hires agency sales role to make ChatGPT ads a permanent part of media plans. OpenAI wants ChatGPT ads to become a permanent line item in agency media…
- Keywords: openai, chatgpt, agency, ad revenue, media plans, sales role, advertising, Pushes, Ads, Line, Item, Adweek
- Source: Adweek — https://adweek.com/media/openai-wants-chatgpt-ads-to-become-a-permanent-line-item-in-agency-media-plans
- Author: Trishla Ostwal
- Published: 2026-10-09T18:24:04+00:00
- Read time: 1 min
- Topics: openai, chatgpt, agency, ad revenue, media plans, sales role, advertising
## OpenAI hires agency sales role
OpenAI hired a salesperson to turn ChatGPT ads into a permanent line item on agency media plans.
## New York role pays $216k-$273k
The New York-based role pays a base salary of two hundred seventeen thousand to two hundred seventy-three thousand dollars.
## Role leads joint business planning
The executive will lead joint business planning agencies and build relationships with senior agency staff across investment, strategy, planning, innovation, data, and commerce.
## Agency commitments boost revenue
Agency commitments help OpenAI meet $2.5 billion annual ad revenue targets by turning experimental budgets into predictable revenue.
## OpenAI targets $100 billion by 2030
OpenAI aims for $100 billion in ad revenue by 2030 but currently has less than $20 billion in annualized revenue.
## Gartner analyst says key challenge
Gartner's vp distinguished analyst Andrew Frank said the hardest part is convincing agencies that ChatGPT ads produce measurable results better than Google or Meta.
## OpenAI lacks scale and repeatability
OpenAI has struggled with scale and repeatability since launching ChatGPT ads less than 200 days ago with tens of thousands of advertisers.
## Key takeaway

OpenAI wants ChatGPT ads to become a permanent line item in agency media plans to meet $2.5 billion annual ad revenue targets.