# OpenAI Tests Brand Safety with Ad Partners

> OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards.
- Title: OpenAI Tests Brand Safety with Ad Partners · Adweek | Shortify
- Summary: OpenAI pilots brand suitability controls using DoubleVerify and IAS to help advertisers trust ChatGPT's ad safeguards. OpenAI tests brand safety controls…
- Keywords: openai, doubleverify, ias, chatgpt, advertisers, brand safety, brand suitability, ad safeguards, conversion data, measurement, Tests, Brand
- Source: Adweek — https://adweek.com/media/openai-is-piloting-brand-suitability-controls-with-doubleverify-and-ias
- Author: Trishla Ostwal
- Published: 2026-10-05T16:06:50+00:00
- Read time: 1 min
- Topics: openai, doubleverify, ias, chatgpt, advertisers, brand safety, brand suitability, ad safeguards, conversion data, measurement
## OpenAI Announces Brand Safety Pilot
OpenAI is piloting brand suitability controls with DoubleVerify and Integral Ad Science to give advertisers independent read on how ChatGPT's ad safeguards work.
## Independent Verification Process
The two verification firms will assess how OpenAI applies its brand safety standards in a controlled testing environment without access to private user conversations.
## ChatGPT User Base
ChatGPT reaches 1.2 billion people each week according to OpenAI.
## Transparency Goal
OpenAI aims to give advertisers greater transparency into how those safeguards work while protecting conversation privacy.
## Partnership History
DoubleVerify and Integral Ad Science already measure brand safety placements across TikTok, Meta, and Reddit.
## Narrower Pilot Scope
OpenAI's pilots are narrower for now, and it is unclear whether DV or IAS will measure placements in live campaigns.
## Key takeaway

OpenAI tests brand safety controls with DoubleVerify and IAS to give advertisers transparency on ChatGPT ad safeguards without compromising privacy.