# Oppo targets premium smartphone sales growth in Europe

> Oppo aims to double European premium smartphone sales by 2027 amid component shortages.
- Title: Oppo targets premium smartphone sales growth in Europe
- Summary: Oppo aims to double European premium smartphone sales by 2027 amid component shortages. Oppo plans to double high-end smartphone sales in Europe by 2027 to…
- Keywords: oppo, premium smartphones, component crunch, europe, 2027, smartphone sales, news, business, world, targets, premium, smartphone
- Source: Nikkei Asia — https://asia.nikkei.com/business/technology/china-s-oppo-pushes-premium-smartphones-to-combat-component-crunch
- Published: 2026-10-21T15:01:13+00:00
- Read time: 1 min
- Topics: oppo, premium smartphones, component crunch, europe, 2027, smartphone sales, news, business, world
## Oppo's premium strategy
China's leading smartphone maker Oppo aims to double high-end smartphone sales in Europe by 2027.
## Component shortage impact
Global smartphone industry faces component shortages and high prices as volumes drop.
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## Key takeaway

Oppo plans to double high-end smartphone sales in Europe by 2027 to counter component shortages.