# Orion Expands Custard Production to $226M Yearly

> Orion boosts global custard production capacity to $226.3m annually, targeting it as next global brand after Choco Pie.
- Title: Orion Expands Custard Production to $226M Yearly | Shortify
- Summary: Orion boosts global custard production capacity to $226.3m annually, targeting it as next global brand after Choco Pie. Orion expanded custard production…
- Keywords: orion, custard, choco pie, global production, south korea, vietnam, india, nielensiq, finance, markets, Expands, Production
- Source: BigGo Finance — https://finance.biggo.com/news/c69d2210-f2c8-4315-a7d3-6546ff816f44
- Author: BigGo Finance
- Published: 2026-10-22T01:55:16+00:00
- Read time: 1 min
- Topics: orion, custard, choco pie, global production, south korea, vietnam, india, nielensiq, finance, markets
## Orion expands custard production capacity
Orion has raised global production capacity for its Custard brand to an annual maximum of 300 billion won (approximately $226.3 million).
## New production lines in South Korea, Vietnam, India
New Custard production lines began operating in South Korea in September and recently in Vietnam and India.
## Custard sales last year
Custard posted 154 billion won (approximately $116.2 million) in combined domestic and overseas sales last year.
## Overseas sales share
Overseas sales from China, Vietnam and India accounted for 76% of the total.
## Overseas sales growth
Overseas sales also maintained double-digit growth from January to September this year.
## Custard as next global brand
Orion plans to diversify products tailored to local food cultures and pursue a premium strategy to build Custard into a global brand following Choco Pie.
## Custard's market position
In a 2025 retail index service survey by NielsenIQ Korea, Custard ranked No. 1 in market share in the half-baked cake segment.
## Key takeaway

Orion expanded custard production capacity to 300 billion won annually to grow it as a global brand after Choco Pie.