# Oscar Campaign Secrets from Sony Classics

> Sony Pictures Classics co-presidents share Oscar strategy insights.
- Title: Oscar Campaign Secrets from Sony Classics · IndieWire
- Summary: Sony Pictures Classics co-presidents share Oscar strategy insights. Sony Pictures Classics co-presidents Michael Barker and Tom Bernard explain what makes a…
- Keywords: oscar campaign, sony pictures classics, michael barker, tom bernard, indie films, theatrical model, IndieWire
- Source: IndieWire — https://indiewire.com/features/podcast/sony-pictures-classics-michael-barker-tom-bernard-interview-1235227301
- Author: Ryan Lattanzio,Anne Thompson
- Published: 2026-11-12T17:30:00+00:00
- Read time: 1 min
- Topics: oscar campaign, sony pictures classics, michael barker, tom bernard, indie films, theatrical model, entertainment, culture
## Oscar Campaign Strategy
Sony Pictures Classics co-presidents Michael Barker and Tom Bernard discuss Oscar campaign effectiveness.
## Theatrical Model Success
Their theatrical model has seen a three-hour documentary at number two and a foreign-language 'Godzilla' movie at number one.
## Indie Film Performance
Black Bear's indie 'Wicker' and Sundance film 'The Only Living Pickpocket in New York' both entered the top 10.
## Key takeaway

Sony Pictures Classics co-presidents Michael Barker and Tom Bernard explain what makes a film successful for Oscar campaigns.