# Other Mommy Marketing Scared Up $27.5M

> Jessica Chastain's viral horror trailer for 'Other Mommy' earned $27.5 million in box office sales.
- Title: Other Mommy Marketing Scared Up $27.5M · IndieWire | Shortify
- Summary: Jessica Chastain's viral horror trailer for 'Other Mommy' earned $27.5 million in box office sales. Jessica Chastain's 'Other Mommy' trailer became a viral…
- Keywords: jessica chastain, other mommy, blumhouse, universal pictures, chrisopher nolan, the odyssey, box office, entertainment, culture, Other, Mommy, Marketing
- Source: IndieWire — https://indiewire.com/features/commentary/other-mommy-box-office-viral-marketing-blumhouse-1235221347
- Author: Alison Foreman
- Published: 2026-10-12T13:30:00+00:00
- Read time: 1 min
- Topics: jessica chastain, other mommy, blumhouse, universal pictures, chrisopher nolan, the odyssey, box office, entertainment, culture
## Viral Trailer Launch
A trailer for 'Other Mommy' attached to Christopher Nolan's 'The Odyssey' screenings in July.
## Jessica Chastain's Horror Meme
The trailer featured Jessica Chastain as a monstrous maternal entity with a bendy neck.
## Box Office Success
The film earned $27.5 million in box office sales with viral marketing better than the movie itself.
## Key takeaway

Jessica Chastain's 'Other Mommy' trailer became a viral horror meme, generating $27.5 million in box office sales.