# Ottilie jumped 357 places in ten years

> Heritage baby names are climbing fast in England and Wales, and the girls' list is moving far quicker than the boys'.
- Title: Ottilie jumped 357 places in ten years · MadeForMums
- Summary: Heritage baby names are climbing fast in England and Wales, and the girls' list is moving far quicker than the boys'. Names that felt unusual a decade ago…
- Keywords: baby names, parenting, ons data, trends, quiet luxury, Ottilie, jumped, 357, places, ten, years, MadeForMums
- Source: MadeForMums — https://madeformums.com/pregnancy/baby-names/old-money-names-surging
- Read time: 1 min
- Topics: baby names, parenting, ons data, trends, quiet luxury
## Period drama names are back
Traditional picks like Margot and Mabel have returned to nursery registers in England and Wales, and new ranking data shows how far they have travelled.
## Where the numbers come from
Retailer Kiddies Kingdom took ONS names in the 2025 top 100 with aristocratic or heritage associations, then compared each one against its 2015 ranking.
## Girls climbed nearly three times faster
The girls' names in the selection rose an average of 88 places over the decade. The boys' names managed 31.
## Ottilie leads the girls
Ottilie shot up 357 places to number 55. Margot rose 241 places to 30th, and Mabel climbed 200 to sit at 16th.
## Otis leads the boys
Otis rose 188 places to 71st, ahead of Rupert at 79th and Vincent at 93rd. Arthur is now fifth and Theodore ninth.
## Quiet luxury, applied to babies
Parenting expert Kirsty Carroll links the trend to the same taste for heritage driving fashion and interiors, with Bridgerton keeping the aristocratic look in view.

> characters such as Penelope Featherington giving traditional names a more modern relevance
## The label is not official
'Old money' is the retailer's own reading of ONS data, not an ONS category. The real lesson: your unexpected pick may have more competition than you planned for.
## Key takeaway

Names that felt unusual a decade ago, like Ottilie, Margot and Otis, are now mainstream picks, so a 'rare' heritage name may be more common than you think.