# Oura buys Counsel Health for $625 million

> The wearable maker is acquiring an AI chatbot startup to connect ring data directly to doctors.
- Title: Oura buys Counsel Health for $625 million · The Verge
- Summary: The wearable maker is acquiring an AI chatbot startup to connect ring data directly to doctors.
- Keywords: oura, counsel health, acquisition, medical ai, wearables, The Verge
- Source: The Verge — https://theverge.com/gadgets/1031284/oura-counsel-health-acquisition
- Author: Stevie Bonifield
- Published: 2026-11-10T21:40:31+00:00
- Read time: 1 min
- Topics: oura, counsel health, acquisition, medical ai, wearables, technology, culture
## Oura acquires Counsel Health
Oura announced it agreed to acquire Counsel Health for six hundred twenty five million dollars. The deal is expected to close before the end of the year.
## What Counsel Health does
Counsel Health calls itself an AI-native primary care company. Its AI chatbot delivers AI-generated responses based on users' health data from wearables, then connects them to in-house physicians.
## Oura's three-part plan
Oura CEO Tom Hale told Bloomberg the acquisition connects wearables, clinical AI, and doctor access. The focus areas are preventative care, acute care for episodic health concerns, and specialty and chronic care.
## Counsel's team joins Oura
Counsel Health's seventy employees will join Oura. CEO Muthu Alagappan becomes Oura's chief clinical AI officer. Counsel will continue serving enterprise partners including health plans, health systems, and employers.
## Key takeaway

Oura is acquiring medical AI chatbot startup Counsel Health for $625 million to let users connect their ring data to doctors through an AI-powered app.