# Outback Launches 'Best Steaks Ever' Menu > Outback Steakhouse introduces juicier, more flavorful steaks to boost customer satisfaction and sales. - Title: Outback Launches 'Best Steaks Ever' Menu | Shortify - Summary: Outback Steakhouse introduces juicier, more flavorful steaks to boost customer satisfaction and sales. Outback Steakhouse launched 'Best Steaks Ever' steaks… - Keywords: outback steakhouse, best steaks ever, steak quality, customer satisfaction, same-store sales, steak training, chief steak officer, spokesbooth, food, business, Outback, Launches - Source: Nation's Restaurant News — https://nrn.com/casual-dining/outback-touts-steak-quality-with-new-best-steaks-ever-lineup - Read time: 1 min - Topics: outback steakhouse, best steaks ever, steak quality, customer satisfaction, same-store sales, steak training, chief steak officer, spokesbooth, food, business ## Outback launches 'Best Steaks Ever' menu Outback Steakhouse introduced a new steak lineup claiming juicier and more flavorful steaks than before. > The steakhouse chain on Thursday launched “Best Steaks Ever,” a selection of steaks that Outback says are juicier and more flavorful than before. ## New steak cuts added The lineup includes Down Under Delmonico Ribeye, New York Strip, Victoria’s Barrel-Cut Filet Mignon, Center-Cut Sirloin, and Rockhampton Ribeye. > The lineup includes two new cuts, the Down Under Delmonico Ribeye and a New York Strip, as well as a Victoria’s Barrel-Cut Filet Mignon, Center-Cut Sirloin, and Rockhampton Ribeye. ## Turnaround under CEO Mike Spanos Outback has improved steak quality through better meat selection, new seasoning, clamshell grills, and enhanced steak training. > The 662-unit chain has been working to improve its signature menu item as part of a turnaround effort under CEO Mike Spanos. It has instituted tighter specs on the sizes of its steaks, created a new seasoning, and added clamshell grills. It has also boosted steak training, including a new certification test for field leaders. ## Customer satisfaction improves Last quarter, customer satisfaction with Outback’s food rose 4 points and intent to return rose 5 points. > Last quarter, customer satisfaction with Outback’s food rose 4 points, and their intent to return rose 5 points, the chain said in August, while same-store sales rose 1.4%. ## New chief steak officer Efrem Cutler, VP of Research and Development, now holds the title of chief steak officer to oversee steak quality. > As part of the Best Steaks Ever campaign, the chain has given VP of Research and Development Efrem Cutler the additional title of chief steak officer. ## Customer feedback initiative Outback offers customers a chance to share first-bite reactions via Spokesbooth at select locations. > Outback is also giving customers a chance to share their take on the new steaks in the Spokesbooth. At select locations, customers will be able to sit in one of Outback’s booths and have their first-bite reactions recorded on camera. ## Industry trend Other chains like Burger King and Chili’s have improved food quality to boost sales and customer satisfaction. > Tampa-based Outback is just the latest chain to publicize food quality improvements in an effort to appeal to choosy consumers. Burger King’s revamped Whopper, for instance, helped drive a same-store sales surge of 8.5% in the second quarter, and Chili’s has also seen success by upgrading many of its core menu items. ## Customer satisfaction results Same-store sales rose 1.4% and customer satisfaction with food increased by 4 points last quarter. > Last quarter, customer satisfaction with Outback’s food rose 4 points, and their intent to return rose 5 points, the chain said in August, while same-store sales rose 1.4%. ## Outlook for steak quality Outback aims to maintain higher steak quality to keep customers returning and increasing sales. > From the cuts we serve to the way we season and prepare our steaks, we are now serving a more tender, more flavorful steak and a better overall experience that gives guests more reasons to keep coming back ## Key takeaway Outback Steakhouse launched 'Best Steaks Ever' steaks to improve customer satisfaction and sales after a turnaround effort under CEO Mike Spanos.