# Ownly Launches in Hyderabad

> Rapido's Ownly targets lower-cost food delivery with 10,000 Hyderabad restaurants.
- Title: Ownly Launches in Hyderabad · The Economic Times | Shortify
- Summary: Rapido's Ownly targets lower-cost food delivery with 10,000 Hyderabad restaurants. Rapido's Ownly launched in Hyderabad with 10,000 restaurants, betting on…
- Keywords: ownly, rapido, hyderabad, food delivery, swiggy, zomato, bengaluru, delivery fees, restaurant delivery service, online food ordering, Launches, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/food/ownly-launches-in-hyderabad-bets-on-lower-cost-food-delivery-model/articleshow/134496599.cms
- Author: Shilpa Ranipeta
- Published: 2026-09-26T04:17:00+00:00
- Read time: 1 min
- Topics: ownly, rapido, hyderabad, food delivery, swiggy, zomato, bengaluru, delivery fees, restaurant delivery service, online food ordering
## Ownly Launches in Hyderabad
Rapido's newly launched food delivery business Ownly began operations in Hyderabad, its second market after Bengaluru.
## Lower Average Order Value
Ownly sees an average order value of around Rs 250, nearly half that of Swiggy and Zomato's Rs 400-420.
## Cost Structure Focus
Rapido co-founder Aravind Sanka says 85-90% of delivery costs for existing aggregators come from logistics.
## Leveraging Existing Assets
Ownly uses Rapido's existing technology, teams and logistics network instead of building new capabilities.
## New User Growth
15% of Ownly's new Bengaluru orders come from users who had never ordered food online before.
## Expansion Plans
Ownly plans to scale to 30,000 Hyderabad restaurants and expand to Delhi NCR, Mumbai, Pune, Kolkata, Ahmedabad, and Surat by next quarter.
## Key takeaway

Rapido's Ownly launched in Hyderabad with 10,000 restaurants, betting on smaller orders to cut delivery costs and attract new users.