# Pamela Anderson’s Garden Metaphor for Sonsie’s Holiday Ad

> Pamela Anderson’s handmade garden ad for skincare brand Sonsie reflects her philosophy of patience and nature.
- Title: Pamela Anderson’s Garden Metaphor for Sonsie’s Holiday Ad
- Summary: Pamela Anderson’s handmade garden ad for skincare brand Sonsie reflects her philosophy of patience and nature.
- Keywords: pamela anderson, sonsie, garden metaphor, vegan skincare, holiday ad, stop-motion animation, vancouver island, 5.5 million instagram followers, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/pamela-anderson-on-how-skincare-brand-sonsies-first-holiday-ad-reflects-her-world
- Author: Imogen Watson
- Published: 2026-11-13T14:20:19+00:00
- Read time: 1 min
- Topics: pamela anderson, sonsie, garden metaphor, vegan skincare, holiday ad, stop-motion animation, vancouver island, 5.5 million instagram followers
## Sonsie’s New Holiday Campaign
Sonsie debuts its first holiday ad with a stop-motion garden video.
## Anderson’s Ownership and Family Role
Pamela Anderson took majority ownership of Sonsie in 2024, working with her sons.
## The Garden Metaphor
Anderson describes the garden as a metaphor for life, shaped by her grandfather’s folklore.
## Stop-Motion Production Details
The 83-second ad was crafted by hand over eight months with 23 creators across continents.
## Creative Team and Vision
Jagger Lee co-directed the ad with Paris-based artist Alix Bortoli, using papier-mâché and handcrafted sets.
## Anderson’s On-Screen Role
Anderson appears in the ad, stepping into the garden world with her dog Zeus.
## Sonsie’s Brand Philosophy
Sonsie’s philosophy emphasizes patience and love, like a garden, for beauty growth.
## Garden-Inspired Campaigns
Previous campaigns like 'Rules of the Garden' sparked an 800% sales surge for barrier repair cream.
## Handmade vs. AI
Sonsie avoids AI, favoring handmade elements to highlight imperfection and creativity.
## Key takeaway

Pamela Anderson’s Sonsie holiday ad uses a handmade garden metaphor to symbolize patience and nature in skincare.