# Papa Murphy's and Pinkberry co-branding deal

> MTY Food Group unites Papa Murphy's pizza and Pinkberry frozen yogurt under one roof for new locations.
- Title: Papa Murphy's and Pinkberry co-branding deal | Shortify
- Summary: MTY Food Group unites Papa Murphy's pizza and Pinkberry frozen yogurt under one roof for new locations. MTY Food Group will open three co-branded Papa…
- Keywords: papa murphy's, pinkberry, mty food group, co-branding, franchise, us restaurant, food, business, Papa, Murphy's, deal, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/quick-service/papa-murphy-s-signs-a-co-branding-deal-with-pinkberry
- Read time: 2 min
- Topics: papa murphy's, pinkberry, mty food group, co-branding, franchise, us restaurant, food, business
## Papa Murphy's and Pinkberry co-branding deal
MTY Food Group signs three co-branding agreements to combine Papa Murphy's pizza and Pinkberry frozen yogurt under one roof.
## First co-branded locations
First co-branded Papa Murphy's and Pinkberry locations open in early November in Sunriver, Oregon, and Santa Fe, New Mexico.
## Existing franchisees expand
Joshua and Samantha Kimzey add a Pinkberry to their Sunriver, Oregon location; John Perea adds Pinkberry to his Santa Fe, New Mexico Papa Murphy's.
## New locations in Utah
Casey Kauer opens a co-branded Papa Murphy's and Pinkberry location in West Haven, Utah, scheduled for summer 2027.
## MTY Food Group statement
MTY vice president Ray Zandi said the co-branded concept 'reinforces the strength of the brands individually and the even greater potential they have together'.

> reinforce the strength of the brands individually and the even greater potential they have together
## Financial benefits
Joshua Kimzey highlighted 'obvious financial benefits, like shared overhead costs and the ability to cross-train employees'.

> obvious financial benefits, like shared overhead costs and the ability to cross-train employees
## Consumer appeal
Joshua Kimzey added the model 'creates a destination for everyone, at any time of day'.

> creates a destination for everyone, at any time of day
## MTY's restaurant portfolio
MTY Food Group franchises over 80 restaurant chains with more than 7,000 locations worldwide including Wetzel's Pretzels and Cold Stone Creamery.
## Papa Murphy's performance
Papa Murphy's has nearly 1,000 locations across the U.S., Canada, and UAE but its footprint is 20% smaller than in 2020.
## Pinkberry growth
Pinkberry's U.S. sales grew 3.2% in 2025 while its unit count grew by 5.1%.
## MTY's co-branding history
MTY previously opened 17 co-branded Wetzel's Pretzels and Cold Stone Creamery units this year.
## MTY's portfolio strategy
MTY CEO Eric Lefebvre hinted at offloading weaker-performing chains to optimize its portfolio of brands.
## Third quarter results
MTY reported third quarter same-store sales declined 1.9% including 2.7% in the U.S.
## Key takeaway

MTY Food Group will open three co-branded Papa Murphy's and Pinkberry locations to boost revenue and operational efficiency.