# Paramount WBD Lag in Creator Strategy

> Paramount and WBD trail creators as Skydance merges streaming giants.
- Title: Paramount WBD Lag in Creator Strategy · TheWrap | Shortify
- Summary: Paramount and WBD trail creators as Skydance merges streaming giants. Paramount and WBD have weak creator strategies compared to competitors, risking further…
- Keywords: paramount, wbd, skydance, creator strategy, streaming, content creators, youtube, tiktok, creator economy, creator city, dhar mann, Lag
- Source: TheWrap — https://thewrap.com/media-platforms/tv/creatorverse-paramount-wbd-creator-strategy
- Author: Kayla Cobb
- Published: 2026-10-08T00:30:00+00:00
- Read time: 1 min
- Topics: paramount, wbd, skydance, creator strategy, streaming, tv, content creators, youtube, tiktok, creator economy, creator city, dhar mann
## Skydance Acquires Warner Bros. Discovery
Skydance officially acquired Warner Bros. Discovery a little more than a year after acquiring Paramount Global.
## Co-CEO David Ellison's Strategy
Co-CEO David Ellison aims to give Paramount and WBD a better fighting chance in modern media through streaming.
## Streaming Performance
WBD’s streaming division surpassed $3 billion in its second quarter while Paramount’s streaming profits hit $366 million.
## WBD's Creator Efforts
WBD has collaborations with TikTok, Cartoon Network, Adult Swim, and HBO for creator content.
## Paramount's Creator Strategy
Paramount focuses on premieres and has limited creator initiatives like CBS Sports Creator Studio.
## Skydance's Creator Focus
Skydance aims to be the top destination for storytellers but prioritizes established Hollywood players.
## Dhar Mann's Creator City
Dhar Mann promises $100 million in creator-brand deals and a Creator City campus opening in February 2027.
## WME Creator Labs
WME launches Creator Labs with 11 staff to help creators scale businesses without production headaches.
## Fox Creator Studios Adds Talent
Fox Creator Studios hires Bryan Thoensen and Kirsten McAuliffe for creator-led content and growth.
## YouTube Shorts Update
YouTube prioritizes original creator content over podcast clips in its Shorts recommendation system.
## TikTok Economic Impact
Businesses using TikTok added $81 billion to U.S. GDP and supported 410,000 jobs last year.
## ShopMy Launches Spotlights
ShopMy converts creator content into paid Meta and TikTok advertising campaigns with commission-based payments.
## Creator Comebacks
Brittany Broski returns to YouTube with 1 million views in three days while Lilly Singh relaunches comedy.
## Creator Events
Paris Hilton hosts neurodivergent creator summit and mental health support groups for creators.
## Key takeaway

Paramount and WBD have weak creator strategies compared to competitors, risking further lag in the creator economy battle.