# Peloton's new folding treadmill targets budget shoppers

> Peloton launches three refreshed treadmills, including a $2,195 Flex model that folds to save space and attract new members.
- Title: Peloton's new folding treadmill targets budget shoppers
- Summary: Peloton launches three refreshed treadmills, including a $2,195 Flex model that folds to save space and attract new members. Peloton is betting its new…
- Keywords: peloton, treadmills, tread flex, tread vision, tread plus vision, fitness hardware, folding treadmill, peloton iq, new product launch, technology, culture, Peloton's
- Source: The Verge — https://theverge.com/tech/998272/peloton-tread-flex-fitness-treadmills
- Author: Victoria Song
- Published: 2026-09-22T12:10:08+00:00
- Read time: 1 min
- Topics: peloton, treadmills, tread flex, tread vision, tread plus vision, fitness hardware, folding treadmill, peloton iq, new product launch, technology, culture
## Peloton refreshes entire treadmill lineup
Peloton is updating its two existing treadmills and adding a new folding Tread Flex at $2,195, part of a broader hardware refresh that includes AI-powered Peloton IQ software.
## Flex folds up to save half the space
The $2,195 Tread Flex addresses user requests for a more compact machine. When folded upright, it takes up 50 percent less floor space than the standard model and has caster wheels for easy movement.
## Safety features include slow-opening mechanism
The Flex has a two-cylinder release system that takes about 25 seconds to lower the deck gently, plus locked caster wheels and a passcode lock. Peloton confirmed there are no sensor-based safety features.
## Vision models get better cushioning and buttons
The $3,495 Tread Vision and $6,695 Tread Plus Vision feature improved deck cushioning, redesigned jump buttons for speed and incline control, and a new tray for tablets and water bottles.
## New software features personalized pace targets
All three treadmills get personalized pace recommendations after about 10 workouts, which adjust as fitness improves. A new ReRun feature lets users upload outdoor running routes to the treadmill with automatic incline adjustments.
## Camera treadmills analyze running form
The Vision and Plus Vision models use motion tracking cameras to measure cadence, stride length, and vertical oscillation, then provide a running efficiency score and form improvement tips.
## Flex targets budget buyers and apartment dwellers
Peloton positioned the Flex for walkers, hikers, and people in cramped spaces like New York City apartments. At $2,195, it's cheaper than other Peloton hardware but still pricier than most standalone treadmills.
## Key takeaway

Peloton is betting its new treadmill lineup, especially the more affordable Flex, will drive growth in a market it sees as ripe for expansion.