# Pepsi keeps Taco Bell as KFC switches to Coke

> PepsiCo renews its Taco Bell contract through 2036, a week after the chain's sister restaurant KFC defected to Coca-Cola in the U.S.
- Title: Pepsi keeps Taco Bell as KFC switches to Coke · CNBC
- Summary: PepsiCo renews its Taco Bell contract through 2036, a week after the chain's sister restaurant KFC defected to Coca-Cola in the U.S. PepsiCo renewed its Taco…
- Keywords: pepsico, taco bell, kfc, coca-cola, yum brands, beverage contracts, business, finance, Pepsi, keeps, Taco, Bell
- Source: CNBC — https://cnbc.com/2026/10/22/pepsico-taco-bell-beverage-deal.html
- Author: Amelia Lucas
- Published: 2026-10-22T15:52:00+00:00
- Read time: 1 min
- Topics: pepsico, taco bell, kfc, coca-cola, yum brands, beverage contracts, business, finance
## Pepsi locks in Taco Bell through 2036
PepsiCo and Taco Bell renewed their long-running partnership on Thursday, extending their beverage supply deal through twenty thirty-six.
## KFC defects to Coca-Cola in the U.S.
One week earlier, Taco Bell's sister chain KFC announced it will switch to Coca-Cola as its U.S. beverage supplier, ending a decades-long Pepsi relationship.
## Pepsi's decades-old Yum Brands tie
Pepsi's relationship with Taco Bell and KFC parent Yum Brands dates back to when the beverage giant owned the restaurant chains before spinning them into a separate public company in nineteen ninety-seven.
## Key takeaway

PepsiCo renewed its Taco Bell beverage contract through 2036, days after KFC switched to Coca-Cola as its U.S. supplier, showing how major restaurant chains compete for soft drink partnerships.