# PepsiCo's Erim Joins Diageo North America as CMO

> PepsiCo and AB InBev veteran Sebnem Erim takes Diageo North America's CMO role amid weak sales.
- Title: PepsiCo's Erim Joins Diageo North America as CMO · Adweek
- Summary: PepsiCo and AB InBev veteran Sebnem Erim takes Diageo North America's CMO role amid weak sales. sebnem erim, diageo, pepsico · reported by Adweek.
- Keywords: sebnem erim, diageo, pepsico, ab inbev, north america, cmo, marketing, PepsiCo's, Erim, Joins, North, America
- Source: Adweek — https://adweek.com/brand-marketing/pepsico-and-ab-inbev-vet-takes-cmo-post-at-troubled-diageo-north-america
- Author: Robert Klara
- Published: 2026-10-21T19:06:48+00:00
- Read time: 1 min
- Topics: sebnem erim, diageo, pepsico, ab inbev, north america, cmo, marketing
## New CMO Appointment
PepsiCo and AB InBev veteran Sebnem Erim joins Diageo North America as chief marketing officer.
## Diageo's North America Challenge
Diageo North America faces declining sales with organic net sales down 8.4% over 2025.
## Marketing Cuts and Strategy
Diageo cut North America marketing spending by 13.6% in fiscal year 2026 to save $300 million.
## Erim's Background
Erim previously held senior marketing roles at PepsiCo and SABMiller before joining AB InBev.
## Key takeaway

PepsiCo and AB InBev veteran Sebnem Erim becomes Diageo North America's new chief marketing officer as the division faces declining sales.