# Perion Sells $420M Adtech Business to Affle

> Perion exits Nasdaq as Indian firm Affle buys its adtech for $420m.
- Title: Perion Sells $420M Adtech Business to Affle · Adweek
- Summary: Perion exits Nasdaq as Indian firm Affle buys its adtech for $420m. Indian performance marketing firm Affle acquired adtech company Perion for $420 million…
- Keywords: affle, perion, nasdaq, adtech, connected tv, digital out-of-home, retail media, open web, acquisition, 420m, Sells, Business
- Source: Adweek — https://adweek.com/dealroom/perion-exits-nasdaq-in-420m-sale-to-indias-affle-as-open-web-squeeze-continues
- Author: Kendra Barnett
- Published: 2026-11-02T18:38:23+00:00
- Read time: 1 min
- Topics: affle, perion, nasdaq, adtech, connected tv, digital out-of-home, retail media, open web, acquisition, 420m
## Affle Acquires Perion
Indian performance marketing firm Affle is acquiring adtech company Perion for $420 million in an all-cash deal.
## Deal Value Details
The deal values Perion at $11.70 per share, a 34.5% premium on its Oct. 30 closing price.
## Strategic Rationale
Affle aims to create a unified full-funnel approach by combining Perion’s upper-funnel capabilities with its mobile performance marketing.
## Expected Outcomes
The merger could support 'CTV-to-cart' and 'DOOH-to-cart' outcomes for advertisers, improving ROI across e-commerce, retail, and healthcare.
## Perion’s Financial Position
Perion’s stock dropped 79% from its five-year high after the deal announcement, with $192 million paid for its operating business.
## Market Context
Open-web ad spending is shrinking as Alphabet, Amazon, and Meta capture 60% of global ad spend outside China this year.
## Perion’s Exit Strategy
Perion’s CEO stated the company was built around diversifying away from the open web, with its web channel being the primary revenue drag.
## Key takeaway

Indian performance marketing firm Affle acquired adtech company Perion for $420 million in an all-cash deal, expanding its capabilities across connected TV, digital out-of-home, and retail media.