# Phasis builds AI agent orientation for enterprise

> Phasis creates World API to orient enterprise AI agents using culture and data layers.
- Title: Phasis builds AI agent orientation for enterprise | Shortify
- Summary: Phasis creates World API to orient enterprise AI agents using culture and data layers. Phasis develops World API for enterprise AI agents to map culture and…
- Keywords: phasis, world api, ai agents, enterprise, culture mapping, neo4j, the cube, technology, builds, agent, orientation, SiliconANGLE
- Source: SiliconANGLE — https://siliconangle.com/2026/10/12/orienting-ai-agents-phasis-thecube-models-neo4jdatatoknowledge
- Author: Mark Albertson
- Published: 2026-10-12T15:55:51+00:00
- Read time: 1 min
- Topics: phasis, world api, ai agents, enterprise, culture mapping, neo4j, the cube, technology
## Phasis founders aim to map culture for AI agents
Phasis Inc. founders sought to develop a platform for orienting AI agents using culture mapping to understand relations between people and their values.

> The realization after the success we had with culture was that the same process that we had to apply in terms of cleaning, in terms of verification, in terms of creating ontologies, would map really well to other domains
## World API for enterprise AI orientation
Phasis builds the World API to provide evidence-backed domain states for agents to orient against before work begins and stay current as circumstances change.

> The World API is really designed to be built into the systems as they are now, and the primitives that are required to build this kind of reality layer and expertise
## Phasis' /orient endpoint for agents
Users send tasks to Phasis' /orient endpoint to receive relevant World frames including current state, material changes, supporting evidence, and uncertainties.

> It’s really about adding that orientation step before an agent goes out and searches or plans or strategizes
## Phasis tagline: Models Reason. Worlds Orient
Phasis positions itself as a resource for agentic deployment with the tagline 'Models Reason. Worlds Orient' to help agents understand culture and real-world data.

> Models Reason. Worlds Orient
## Phasis predicts AI agent scaling
Phasis CEO Brandon Farley predicts smaller models will become incredibly capable and agent swarms will scale rapidly over the next year.

> We’re seeing smaller models that are incredibly capable
## Phasis' enterprise focus
Phasis targets enterprise applications where AI agents need real-time orientation against culture and data layers to make informed decisions.

> The durable asset is the World model, and we feel like the companies that are able to use it are going to be pretty quickly far ahead
## Key takeaway

Phasis develops World API for enterprise AI agents to map culture and real-world data for decision-making.