# Philips Hue Bridge Pro gets price hike and software boost

> The smart home hub just became more expensive globally, but a new update adds features to justify the cost.
- Title: Philips Hue Bridge Pro gets price hike and software boost
- Summary: The smart home hub just became more expensive globally, but a new update adds features to justify the cost. Philips Hue Bridge Pro prices are rising…
- Keywords: philips hue, smart home, price increase, bridge pro, software update, smart lights, home automation, technology, Philips, Hue, Bridge, Pro
- Source: TechRadar — https://techradar.com/home/smart-lights/thought-the-philips-hue-bridge-pro-was-expensive-its-just-been-hit-with-a-huge-global-price-hike-but-theres-a-new-software-update-that-cushions-the-blow
- Published: 2026-09-17T11:23:09+00:00
- Read time: 1 min
- Topics: philips hue, smart home, price increase, bridge pro, software update, smart lights, home automation, technology
## Hue Bridge Pro gets global price hike
Philips has raised prices on its Hue Bridge Pro smart home hub across all markets worldwide. The device controls and automates Philips Hue lighting systems.
## New software update softens the blow
A fresh software update brings new features and improvements to the Bridge Pro, arriving alongside the price increase. The update aims to add value for existing and new customers.
## Premium pricing for smart home control
The Bridge Pro was already positioned as an expensive option in the smart lighting market. The price hike makes it even less accessible for budget-conscious buyers.
## Features justify the investment
The software update includes capabilities that enhance the Bridge Pro's functionality for controlling multiple Hue devices and automating home lighting scenarios.
## What buyers should know now
Customers considering the Hue Bridge Pro should weigh the higher price against the new features. Existing owners get the software improvements at no extra cost.
## Key takeaway

Philips Hue Bridge Pro prices are rising worldwide, but new software features are arriving to offset customer frustration.