# Pinterest Opens Programmatic Sales to Ad Buyers

> Pinterest now lets programmatic buyers purchase ads directly through its inventory via Magnite.
- Title: Pinterest Opens Programmatic Sales to Ad Buyers · Adweek
- Summary: Pinterest now lets programmatic buyers purchase ads directly through its inventory via Magnite. Pinterest enables programmatic ad sales through Magnite for…
- Keywords: pinterest, magnite, programmatic, ad inventory, north america, south america, asia pacific, amazon ads, google display, deepintent, yahoo dsp, pinterest programmatic
- Source: Adweek — https://adweek.com/programmatic/pinterest-opens-its-inventory-to-programmatic-buyers-with-magnite-as-its-main-pipe
- Author: Trishla Ostwal
- Published: 2026-10-26T11:00:00+00:00
- Read time: 1 min
- Topics: pinterest, magnite, programmatic, ad inventory, north america, south america, asia pacific, amazon ads, google display, deepintent, yahoo dsp, pinterest programmatic
## Pinterest Launches Programmatic Sales
Pinterest now sells display and video inventory through programmatic platforms where advertisers already plan and buy media.
## Programmatic Deals Available in 3 Regions
Ad buyers can now transact through private marketplaces and preferred deals in Amazon Ads DVA+, Google Display & Video 360, DeepIntent and Yahoo DSP.
## Pinterest's Revenue Growth Slows
Pinterest guided to third-quarter revenue growth of 13% to 15%, down from 18% in the second quarter, when revenue reached $1.18 billion.
## Jason Fairchild on Programmatic Strategy
Jason Fairchild, gm of programmatic and affiliate at Pinterest, said the investment is about making Pinterest available wherever buyers want to activate.

> The investment and focus on programmatic is really about making Pinterest available wherever buyers want to activate
## Magnite as Primary Supply Platform
Magnite is Pinterest’s primary supply-side platform, handling inventory in Latin America and Asia Pacific through Google Ad Manager.
## Key takeaway

Pinterest enables programmatic ad sales through Magnite for buyers in North America, South America, and Asia Pacific.