# Podcasting Market Race

> YouTube leads global podcasting with 308.2m listeners, Spotify close behind.
- Title: Podcasting Market Race · Musically | Shortify
- Summary: YouTube leads global podcasting with 308.2m listeners, Spotify close behind. YouTube holds 32% of global podcast market share with 308.2m monthly listeners…
- Keywords: podcasting, youtube, spotify, market share, 2025, podcast listeners, music, business, technology, Market, Race, Musically
- Source: Musically — https://musically.com/2026/10/16/podcasting-is-a-two-horse-race-with-youtube-out-in-front
- Read time: 1 min
- Topics: podcasting, youtube, spotify, market share, 2025, podcast listeners, music, business, technology
## Global Podcast Listeners
Midia Research reports 965.4 million monthly podcast listeners worldwide in Q4 2025.
## YouTube Market Share
YouTube reached 308.2 million monthly podcast listeners in 2025, holding 32% market share.
## Spotify and Ximalaya
Spotify added 10.8 million podcast listeners, Ximalaya FM holds 29.2% market share in China.
## Key takeaway

YouTube holds 32% of global podcast market share with 308.2m monthly listeners in 2025, Spotify follows at 29.2%.