# Politico launches Decoded, a tech policy subscription

> The publisher's second subscription targets individuals, not institutions, at $1,000 a year.
- Title: Politico launches Decoded, a tech policy subscription · Adweek
- Summary: The publisher's second subscription targets individuals, not institutions, at $1,000 a year. Politico is testing demand for individual subscriptions beyond…
- Keywords: politico, decoded, politico pro, goli sheikholeslami, chris cadelago, tech policy, subscription, newsletter, podcast, technology regulation, journalism, launches
- Source: Adweek — https://adweek.com/media/politico-launches-decoder-subscription
- Author: Mark Stenberg
- Published: 2026-09-16T12:30:00+00:00
- Read time: 1 min
- Topics: politico, decoded, politico pro, goli sheikholeslami, chris cadelago, tech policy, subscription, newsletter, podcast, technology regulation, journalism
## Politico's second subscription ever
Decoded is a new tech policy franchise launching Oct. 5 as a newsletter and podcast. It's Politico's first new subscription beyond Pro.
## Free at first, paywalled later
The newsletter debuts free with a preview period, then goes behind a paywall in Q1 2027 at around $1,000 annually.
## Targeting individuals, not enterprises
Unlike Pro, which costs several thousand dollars and sells to organizations, Decoded targets individual subscribers at a lower price point.

> Tech policy is now a coverage line that has much broader impact and implications.
## Playbook meets DealBook
Internally, Politico frames Decoded as combining its flagship morning newsletter style with New York Times-style markets coverage.

> As Playbook brings together the biggest stories in politics, Decoded will do that for technology.
## Unifying global tech coverage
Decoded consolidates tech reporting from nearly 50 journalists across Washington, Sacramento, London, and Brussels under one structure.
## Testing a new revenue stream
The launch lets Politico test demand for prosumer subscriptions beyond Pro, potentially opening an entirely new revenue stream.

> I think the more interesting opportunity is to use it to launch other prosumer subscriptions.
## Key takeaway

Politico is testing demand for individual subscriptions beyond its enterprise Pro product with Decoded, a tech policy briefing launching in 2025.