# Pollo AI turns creative ideas into campaigns with OpenAI

> Pollo AI uses OpenAI models to turn creative ideas into videos and ads in minutes.
- Title: Pollo AI turns creative ideas into campaigns with OpenAI
- Summary: Pollo AI uses OpenAI models to turn creative ideas into videos and ads in minutes. Pollo AI helps creators turn ideas into videos and ads using OpenAI models…
- Keywords: pollo ai, openai, gpt-6 astra, gpt-image-2.5, video ads, creative tools, ai video, technology, Pollo, turns, creative, ideas
- Source: OpenAI — https://openai.com/index/pollo-ai
- Read time: 1 min
- Topics: pollo ai, openai, gpt-6 astra, gpt-image-2.5, video ads, creative tools, ai video, ai, technology
## Pollo AI turns creative ideas into campaigns
Pollo AI helps creators turn bold ideas into detailed images and cinematic video ads using OpenAI models.

> We want to do for video what Canva did for design. We want to make it easy enough that more people can actually use it, not just the ones who already know how
## 26 million users create videos and ads
Pollo AI serves more than 26 million users who create videos, ads, and visual content through the platform.
## Pollo Agent uses OpenAI models
Pollo Agent interprets user ideas and visual references to develop storylines, scene flows, and scripts.

> Gpt-5.6 performed especially well there
## Model mix for better results
Pollo uses GPT-5.6 for routing and GPT-6 Astra for narrative work to match task complexity.
## Users spend 50% less time choosing models
Users spend more than 50% less time choosing or switching models, giving them more time for creativity.
## Photo to video ads tool
Pollo’s Photo to Video Ads tool turns product photos into short videos for social media in minutes.
## Luxury campaign with GPT-Image-2.5
A jewelry brand created a luxury campaign image using GPT-Image-2.5 with lower production cost.
## Key takeaway

Pollo AI helps creators turn ideas into videos and ads using OpenAI models like GPT-6 Astra and GPT-Image-2.5.