# Porsche Rides North American Racing Success

> Porsche races in North America to serve its biggest market, not just for competition but to showcase its brand.
- Title: Porsche Rides North American Racing Success · The Drive
- Summary: Porsche races in North America to serve its biggest market, not just for competition but to showcase its brand. Porsche races in North America because the…
- Keywords: porsche, imsa, north america, racing, us market, motorsport, porsche 963, lauren vanthoor, kevin estre, matt campbell, cars, technology
- Source: The Drive — https://thedrive.com/news/some-automakers-are-writing-off-racing-in-america-porsche-isnt-so-foolish
- Author: Adam Ismail
- Published: 2026-10-08T16:10:37+00:00
- Read time: 1 min
- Topics: porsche, imsa, north america, racing, us market, motorsport, porsche 963, lauren vanthoor, kevin estre, matt campbell, cars, technology
## Petit Le Mans Recap
Last Saturday’s IMSA season finale saw 17 full-course cautions, a record high.
## Porsche Wins Petit Le Mans
Porsche’s team with Laurens Vanthoor, Kévin Estre, and Matt Campbell won the race.
## Hyundai’s Racing Concerns
Hyundai’s Cyril Abiteboul criticized U.S. track facilities, saying Genesis needs better accommodations.
## Porsche’s Market Focus
Porsche VP Thomas Laudenbach says the U.S. is its biggest market, making racing there essential.
## Porsche’s Financial Strain
Porsche’s financial situation is concerning, with big changes ahead after pulling from World Endurance Championship.
## Porsche’s Le Mans Plans
Porsche cannot yet predict when it will return to Le Mans after withdrawing from World Endurance Championship.
## Nick Tandy’s Favorite Race
Nick Tandy, the only driver to win Le Mans, Daytona, Nürburgring, and Spa, says Daytona is his favorite.
## Key takeaway

Porsche races in North America because the U.S. is its largest market, driving brand visibility and technology.