# Porsche Sales Drop 16% But 911 Gains 12%

> Porsche sales fell 16% globally while 911 deliveries rose 12% in 2026.
- Title: Porsche Sales Drop 16% But 911 Gains 12% · Motor1 | Shortify
- Summary: Porsche sales fell 16% globally while 911 deliveries rose 12% in 2026. Porsche's 911 model grew 12% despite overall sales dropping 16% in 2026.
- Keywords: porsche, 911, sales, deliveries, 2026, porsche 911, cars, Drop, Gains, Motor1
- Source: Motor1 — https://motor1.com/news/811514/porsche-sales-fall-16-911
- Author: Brian Potter
- Published: 2026-10-12T05:55:18+00:00
- Read time: 1 min
- Topics: porsche, 911, sales, deliveries, 2026, porsche 911, cars
## Global Sales Decline
Porsche delivered 178,532 cars worldwide in 2026, down 16% from 212,509 in 2025.
## 911 Model Gains
The 911 rose 12 percent to 42,217 deliveries in 2026 despite overall sales dropping.
## Regional Sales Shifts
China dropped 33% to 21,493 units while North America fell 13% to 56,088 cars.
## Strategy Shift
Porsche's 'value over volume' strategy focuses on high-margin sports cars and variants.

> Our 'Sportwagenschmiede '35' strategy, which we presented at the Capital Markets Day, clearly defines our ambition for the years ahead.
## Key takeaway

Porsche's 911 model grew 12% despite overall sales dropping 16% in 2026.