# Porsche's 2035 Strategy

> Porsche reveals new strategy to boost sports car sales and profitability by 2035.
- Title: Porsche's 2035 Strategy · Porsche Newsroom | Shortify
- Summary: Porsche reveals new strategy to boost sports car sales and profitability by 2035. Porsche AG's 'Sportwagenschmiede '35' strategy focuses on medium-term…
- Keywords: porsche, sportwagenschmiede, 2035, sports cars, profitability, sustainability, value over volume, cars, motorsport, Porsche's, Strategy, Porsche Newsroom
- Source: Porsche Newsroom — https://newsroom.porsche.com/en/company/porsche-at-a-glance.html
- Read time: 1 min
- Topics: porsche, sportwagenschmiede, 2035, sports cars, profitability, sustainability, value over volume, cars, motorsport
## Porsche Strategy Update
Porsche AG presents new strategy 'Sportwagenschmiede '35' for medium-term ambitions through 2035.
## Executive Board Members
Dr. Michael Leiters chairs the board with Dr. Michael Steiner, Matthias Becker, Dr. Jochen Breckner, Christian Friedl, Vera Schalwig, and Joachim Scharnagl.
## Sustainability Focus
Porsche measures progress by performance and environmental responsibility through its sustainability strategy.
## 2025 Product Shift
Porsche shifts product portfolio in 2025 to align with new strategy and strengthen sports car market position.
## Emissions Data
911 Turbo S (WLTP) uses 11.7, 11.5 l/100 km with 266, 261 g/km CO₂ emissions.
## Key takeaway

Porsche AG's 'Sportwagenschmiede '35' strategy focuses on medium-term sports car growth, exclusivity, and sustainability through 2035.