# 'Practical Magic 2' opens soft at $30 million

> The Owens sisters topped the box office and still landed on the low end of every projection.
- Title: 'Practical Magic 2' opens soft at $30 million · Variety
- Summary: The Owens sisters topped the box office and still landed on the low end of every projection. A number one finish can still be a miss. $30 million domestic…
- Keywords: box office, practical magic, warner bros, sequels, hollywood, entertainment, culture, 'Practical, Magic, opens, soft, million
- Source: Variety — https://variety.com/2026/film/box-office/practical-magic-2-box-office-opening-weekend-disappointment-1236860432
- Author: Rebecca Rubin
- Published: 2026-09-13T16:02:37+00:00
- Read time: 1 min
- Topics: box office, practical magic, warner bros, sequels, hollywood, entertainment, culture
## The spell did not take
Sandra Bullock and Nicole Kidman came back as the witchy Owens sisters, and audiences did not follow them into theaters.

> Whatever spell conjured by the witchy Owens sisters ... wasn't powerful enough to lure audiences to theaters.
## First place, still a letdown
'Practical Magic 2' won the weekend with $30 million. That was the low end of what Warner Bros. and analysts had penciled in.
## Wide release, thin per screen
The sequel played 4,146 North American theaters. Spread that widely, $30 million works out to roughly $7,200 a location.
## Overseas was worse
Foreign markets delivered just $16 million across 77 territories, a dismal result for a fantasy title with two globally known stars.

> Overseas, the Warner Bros. fantasy sequel collected a dismal $16 million from 77 markets
## A $46 million start
Add it up and the global opening weekend came to $46 million, the number every projection for this sequel now gets measured against.
## Key takeaway

A number one finish can still be a miss. $30 million domestic and $16 million overseas is not what a 28-year-awaited sequel was supposed to do.