# Premium Products Drive Festive Sales

> Haier and LG report strong premium appliance sales as consumers upgrade during festivals.
- Title: Premium Products Drive Festive Sales · Financialexpress
- Summary: Haier and LG report strong premium appliance sales as consumers upgrade during festivals. Haier and LG see 30-35% year-on-year growth in mid-to-premium…
- Keywords: haier, lg electronics, appliances, festive sales, premium products, consumer financing, onam, ganesh chaturthi, dussehra, diwali, business, money
- Source: Financialexpress — https://financialexpress.com/business/industry-profits-are-in-the-premium-play-4357915
- Author: Viveat Susan Pinto
- Published: 2026-10-09T17:36:53+00:00
- Read time: 1 min
- Topics: haier, lg electronics, appliances, festive sales, premium products, consumer financing, onam, ganesh chaturthi, dussehra, diwali, business, money
## Festive Sales Momentum
Consumer durables makers report strong sales during Onam and Ganesh Chaturthi.
## Premium Product Surge
Haier's mid-to-premium segment grew 30-35% year-on-year versus 15% for entry-level products.
## LG's Optimism
LG expects strong growth in large-screen televisions and four-door refrigerators during festivals.
## Consumer Financing Boost
45-47% of Godrej's sales now use financing, expected to reach 50% this year.
## Price Hikes and Inventory
Manufacturers pass on 50-60% of input cost increases while retailers hold older prices.
## Festive Sales Momentum Continues
Haier and LG expect strong Dussehra-Diwali sales driven by premium products and financing.
## Key takeaway

Haier and LG see 30-35% year-on-year growth in mid-to-premium appliances versus 15% for entry-level products during Onam and Ganesh Chaturthi.