# Prime Video Wins Emmys Global Rights

> Prime Video secures global Emmy Awards rights with TV Academy deal.
- Title: Prime Video Wins Emmys Global Rights · Adweek | Shortify
- Summary: Prime Video secures global Emmy Awards rights with TV Academy deal. Prime Video won global Emmy rights through a six-year agreement with the Television…
- Keywords: prime video, television academy, emmy awards, streaming, ctv, nbc, Prime, Video, Wins, Emmys, Global, Rights
- Source: Adweek — https://adweek.com/convergent-tv/and-the-emmys-go-to-prime-video
- Author: Bill Bradley
- Published: 2026-10-06T13:49:43+00:00
- Read time: 1 min
- Topics: prime video, television academy, emmy awards, streaming, ctv, nbc
## Emmy Awards Move to Streaming
The 78th Emmys aired on NBC with 6.7 million viewers, down 10% from last year.
## Prime Video Secures Global Rights
Prime Video won global Emmy rights through a six-year agreement with the Television Academy.
## Financial Terms of Deal
Amazon's deal reportedly costs $15 million annually versus $8-10 million for the previous U.S. rights.
## No Paywall for Viewers
The event will air in September without a paywall for audiences in 200+ countries.
## Television Academy Statement
Cris Abrego said, 'Television has never been more global, and the Emmys should be a celebration that the world can share.'

> Television has never been more global, and the Emmys should be a celebration that the world can share
## What Happens Next
Prime Video aims to turn the awards show into a year-round cultural celebration for global audiences.
## Key takeaway

Prime Video won global Emmy rights through a six-year agreement with the Television Academy, allowing 200+ countries to watch without subscription.