# Print Media Holds Ground in India

> Print media in India shows resilience as advertisers back reach, credibility and premium audiences.
- Title: Print Media Holds Ground in India · The Economic Times
- Summary: Print media in India shows resilience as advertisers back reach, credibility and premium audiences. Print media in India maintains strong advertising revenue…
- Keywords: print media, advertising revenue, english dailies, festive season, dabur india, media agencies, Print, Media, Holds, Ground, India, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/media/entertainment/media/print-media-holds-ground-as-advertisers-back-reach-credibility-and-premium-audiences/articleshow/134468045.cms
- Author: Javed Farooqui
- Published: 2026-09-24T17:57:00+00:00
- Read time: 1 min
- Topics: print media, advertising revenue, english dailies, festive season, dabur india, media agencies
## Print Media Resilience
Print media in India bucked global downturns with increased advertising revenue and volumes as brands value its reach, credibility and engaged audiences.
## Advertising Revenue Growth
English dailies' advertising revenue rose 3.83% to Rs 3,590 crore in 2025, with their share from accredited agencies increasing to 43.9%.
## Festive Season Boost
Advertisers increased spending during key festive categories, with print-led events complementing traditional advertising growth.
## Regional Print Growth
Regional print is expected to grow, though it remains heavily dependent on retail advertisers, with festive season supporting recovery.
## Premium Audience Reach
English print reaches affluent, educated audiences, making it attractive for premium brands across automobiles, smartphones and consumer goods.
## Credibility Advantage
Print media offers credibility and trust in an environment of fake content, with serious readers willing to pay for quality journalism.
## Integrated Marketing
Print media provides 360-degree integrated offerings including events, digital experiences and product sampling for higher impact advertising.
## Future Projections
Print advertising is expected to grow to Rs 21,388 crore in 2026 from Rs 20,866 crore in 2025, with strong festive season support.
## Key takeaway

Print media in India maintains strong advertising revenue and volumes despite global downturns, with brands valuing its reach and credibility.