# Private pumps ration diesel as oil shock deepens

> Private fuel retailers limit diesel sales to 50 litres per customer amid oil price surge.
- Title: Private pumps ration diesel as oil shock deepens | Shortify
- Summary: Private fuel retailers limit diesel sales to 50 litres per customer amid oil price surge. Private fuel retailers in India restrict diesel sales to 50 litres…
- Keywords: diesel rationing, private fuel retailers, india, oil prices, crude supply disruptions, oil marketing companies, Private, pumps, ration, diesel, oil, shock
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/energy/oil-gas/50-litres-per-customer-private-pumps-ration-diesel-as-oil-shock-deepens/articleshow/134452791.cms
- Author: ET Online
- Published: 2026-09-24T06:50:00+00:00
- Read time: 1 min
- Topics: diesel rationing, private fuel retailers, india, oil prices, crude supply disruptions, oil marketing companies
## Diesel sales limits begin
Private fuel retailers start restricting diesel sales to 50 litres per customer.

> 50 litres per customer
## State companies unaffected
Indian Oil, Bharat Petroleum, and Hindustan Petroleum continue selling diesel without limits.
## Jio-BP outlets capped
Jio-BP outlets limit daily sales to 6,000 litres and 50 litres per transaction.

> 50 litres per customer
## Nayara Energy limits
Nayara Energy outlets allow 70 to 200 litres per transaction.
## Oil prices surge
India's crude basket rose to $117.4 a barrel in September.
## Fuel companies lose money
Oil marketing companies lose about rs 9 per litre on diesel.

> rs 9 per litre
## Key takeaway

Private fuel retailers in India restrict diesel sales to 50 litres per customer due to rising crude prices from West Asia conflict.