# ProWein 2027: Wine Trade Fair Innovations

> ProWein 2027 features new buyer programs, discovery zones, and low-alcohol trends for wine industry professionals.
- Title: ProWein 2027: Wine Trade Fair Innovations · Wineenthusiast
- Summary: ProWein 2027 features new buyer programs, discovery zones, and low-alcohol trends for wine industry professionals.
- Keywords: prowein, wine industry, discovery zone, hosted buyer program, low alcohol wine, no and low beverages, prowein zero+, decode competition, blind wine tasting, wine trade fair, Wineenthusiast
- Source: Wineenthusiast — https://wineenthusiast.com/culture/industry-news/prowein-2027
- Read time: 1 min
- Topics: prowein, wine industry, discovery zone, hosted buyer program, low alcohol wine, no and low beverages, prowein zero+, decode competition, blind wine tasting, wine trade fair
## ProWein 2027 Overview
From March 7 to 9, thousands of wine industry professionals will attend ProWein 2027 in Düsseldorf.
## Hosted Buyer Program
The Hosted Buyer Program targets key buyers from Germany, the UK, Benelux, Eastern Europe, Scandinavia, Austria, and top buyers from Asia, Africa, and the Americas.
## Agora Format
The Agora format connects industry representatives with experts to discuss trends, market analyses, and business insights.
## Discovery Zone
The Discovery Zone offers young producers a cost-efficient way to connect with international buyers through curated tastings.
## Discovery Zone Pricing
ProWein 2027 will allow first-time exhibitors to present four wines for €2,000.
## ProWein City Vibes
ProWein City Vibes engaged 160 events with over one million social media impressions.
## DECODE Competition
DECODE will feature a blind wine tasting with an impartial IT-based scoring system and a €5,000 prize.
## No&low Trend
The no and low trend includes low alcohol wines under 9% and alcohol-free beverages similar to wine.
## ProWein Zero+
ProWein Zero+ is a dedicated area for non-alcoholic wines, spirits, and other beverages.
## Event Date Shift
ProWein 2027 moves to March 7-9 to avoid overlapping with Hamburg’s hospitality trade fair.
## ProWein App
The ProWein app offers 365-day networking and matching features for post-event interactions.
## Targeted Marketing
Wine producers must adapt communication to reach younger generations who lack drinking occasions.
## ProWein 2027 Goals
ProWein 2027 aims to connect attendees with buyers for measurable business value.
## Key takeaway

ProWein 2027 will host trade professionals from over 140 countries with new buyer programs, discovery zones, and low-alcohol trends.